GENESYSConsulting FZ-LLC
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Procurement · Global Sourcing · Food Ingredients · UAE

Procurement that pays for itself.

We help food, FMCG and agri businesses across the Middle East and Asia cut cost, secure supply and modernise source-to-pay. We also land premium fruit purées, mango products and IQF vegetables into the GCC. Led by practitioners who have run the function themselves.

Genesys Consulting FZ-LLC UAE emblem
€140Msavings from one sourcing hub
13ingredient products · 3 categories
6+sourcing corridors into GCC
0years in procurement & supply chain
$0M+cumulative savings delivered
0years operating in the Middle East
€0Msavings from one sourcing hub
Experience with
UnileverDanoneKimberly-ClarkKraft FoodsReckittAmericanaYas HoldingDabur
What we do

Eight ways we create value

Each engagement is scoped to a measurable outcome: savings, supply security or a working operating model. A senior practitioner owns it from start to finish.

Global sourcing into the Middle East

The world's best suppliers, landed in the GCC

We find, qualify and contract suppliers across global origins for food and non-food products. Then we manage everything it takes to land them in the region on cost, on spec and on time.

OriginGCC hub

Food

Raw materials, ingredients and finished products for manufacturers, retailers and food service.

Poultry, meat & proteinsEdible oils & fatsSugar, grains & maizeDairy & ingredientsFruits, vegetables & agriPrivate-label products

Non-food

Packaging, materials and indirect categories that keep plants, stores and brands running.

Flexible & PE filmPaper, board, glass & metalPersonal & home carePOS materialsMRO & consumablesFreight & logistics
Supplier discovery

Market scans, shortlists and best-cost-country alternatives to your current supplier base.

Qualification & audits

Quality, capacity and food-safety checks, including halal certification.

Landed cost & compliance

Total landed cost, Incoterms, duties, and GCC import and labelling rules.

Supply security

Multi-origin strategies, commodity price risk and contracts that protect continuity.

Capability profile

35 years of global food-processing excellence

Our partners turn commodity liquid fruits, vegetables and tomatoes into high-margin, value-added ingredients for the GCC FMCG, food-service and B2B sectors.

PV

Pente Vuna Australia & Mother Nurture India

South Asian operations hub (Mumbai): sourcing, quality control and logistics for tropical and temperate fruit.

FPS

FPS Australia & FPS India

Engineering and technical backbone that links advanced manufacturing with global supply chains.

AG

Aussie Growers Fruits Australasia

Strategic agricultural alliance securing premium, clean-green Australian temperate ingredients.

FI

Frutteto Italia

European gateway to Mediterranean processing technology and strict EU compliance standards.

Sourcing matrix

SOUTH ASIATropicals & tomato
NW INDIATemperate · apple
AUSTRALIAAseptic temperate
VALUE-ADDED PROCESSINGCustom Brix · viscosity · stability
B2BBeverage, dairy, bakery
FOODSERVICECulinary bases
FMCGRetail-ready CPG
Product portfolio

Fruit purées, mango & IQF vegetables

Aseptic and frozen ingredients from qualified origins, specified for beverage, dairy, bakery, food-service and retail applications.

No products match your search.

Specifications are indicative. Final values follow each lot's Certificate of Analysis. Add products to your enquiry list to request pricing, samples and documentation.

Your brand, made in Asia

Private & white-label manufacturing

We arrange contract manufacturing in Asia for Middle East retailers, distributors and brand owners, for both food and non-food. You launch your own label without building a factory.

  • Manufacturer search, factory audits and selection
  • Product specs, samples and trial runs
  • Packaging and label artwork aligned to GCC rules
  • Pricing, MOQs, contracts and quality control
  • Shipment and landing into the GCC
Technical support

Food industry & packaging R&D

Hands-on technical help for manufacturers and brands. We connect R&D, quality, operations and suppliers so new products and packs reach the shelf faster.

  • Raw material and packaging specifications
  • Packaging development, lightweighting and material substitution
  • Sustainable packaging and lower-carbon materials
  • New product and menu launch support
  • Supplier quality and food-safety alignment
Selected impact

Results clients can point to

Two decades of consulting engagements and leadership roles across FMCG, food service and agribusiness.

Global dairy & nutrition · Asia€140M

Asia Sourcing Hub

Designed and launched a multi-country sourcing hub with supplier development in best-cost countries. An 18-month programme across categories.

Global FMCG · Southeast Asia15%

PE film hub in Vietnam

An industry-first packaging hub, live within 9 months, with lower cost, shorter lead times and a multi-supplier network.

Quick-service restaurants · KSA5 mo

Fresh local chicken for 400 stores

Built a local fresh-poultry supply chain with three suppliers, improving quality and contributing to double-digit revenue growth.

How we work

From diagnosis to lasting capability

1

Diagnose

Spend analytics and an opportunity assessment that sizes the prize before any commitment.

2

Design

Category strategies, operating model and technology roadmap, built with your stakeholders.

3

Deliver

Hands-on sourcing waves, negotiations and tool rollouts, with savings tracked to the P&L.

4

Embed

Change management, training and governance so results hold after we leave.

Gulshan Dhanjal, Founder & Managing Partner
Gulshan DhanjalFounder & Managing Partner
Supply Chain Professional of the Year 2025
Top 30 Procurement Leaders, Middle East 2024
Global Supply Chain Award, Yum! Restaurants
Cost-efficiency awards at Kraft & Reckitt
Founder & Managing Partner

A practitioner who has run the function

Gulshan has spent 22 years leading procurement and supply chain for global FMCG and food-service businesses, and advising Danone, Kimberly-Clark and Yas Holding on sourcing and transformation.

He has been based in the UAE for two decades. He brings deep category knowledge in packaging, proteins, commodities, ingredients and agribusiness, plus hands-on experience digitising source-to-pay with ERP, CLM, AI-led sourcing and agentic tail-spend negotiation. He has managed €230M portfolios across 50+ sites and led cross-functional teams in seven countries.

UnileverKraft FoodsReckittDaburAmericanaDanoneKimberly-ClarkYas Holding
Sectors we serve
FMCGFood & beverageAgribusinessFood service & QSRManufacturingPackagingRetail & distributionLogisticsHolding groupsInvestment holdings
Contact

Let's find the savings in your spend.

A 30-minute call is usually enough to tell whether there is a meaningful opportunity, whether in advisory, sourcing or ingredients.